The 4 Hour Work Week and How to Leverage Marketing Systems
The 4-hour workweek is one of my favorite books. Did you know that you can leverage marketing systems to do all the heavy lifting for you?
This dream is not only possible, it’s very probable when you have everything set up correctly. Combine paid advertising with free marketing strategies and you’ll be like Superman.
Invincible against self-doubt and unworthiness. That is the true dream of real success online. So let’s dive into what you need to do to make all this happen.
First off, make sure you have the highest-converting product on the market. It doesn’t matter how many people you can get to see your offer. If the offer isn’t something they’d sell their car to be able to pay for, it’s not good enough.
The truth is, the product is everything. So pick a product that solves a burning desire your ideal client has. This will almost guarantee steady profits online.
To accomplish the 4-hour work week, you’ll need to automate the entire process. This is where email marketing comes into play. Email is still one of the best forms of traffic generation. You can send an email to your list and make money the same day.
This is just a fact. But how do you get these emails in the first place?
Second, create a sales funnel that offers a free bonus or incentive for your target audience to subscribe for more details. This will be your lead magnet. A lead magnet or squeeze page should be very short and simple.
It should be interesting to your target market and make them feel that they need what it is you offer them.
This will have a short headline and option form. Make the headline exactly what they are looking for. So if your ideal client is looking to close more real estate deals, you could say something like “How to Close 5 Major Deals In One Month and Create a $100,000 Per Year Real Estate Business.”
Then offer a free guide that gives them the exact steps to do exactly what you said on the lead magnet page. This will be critical to your success. If the landing page after they subscribe to your mailing list is not congruent, they will simply close your pages and go to someone else for advice.
Third, use “Search Traffic” to get unlimited leads to your lead magnet. Start with a budget of $25 per day and scale up slowly as you get more data. You should get to a point where you get 1 sale for every $10-$45 spent on paid ads.
You can do Google Ads, Bing Ads, or Media Buys. These are great ways to get traffic. And when you start seeing profit it will only take you 30 minutes per day to manage your campaigns.
