Why clean data is your key to achieving organizational success

What do a good printer, working coffee maker, and effective car engine have in common? Cleanliness. Brilliant marketing teams are no different — but we’re not talking pressed shirts and washed hands. We’re talking data.

Clean and updated data are essential to achieve the success we’re all aiming for. But what data needs to be cleaned? How often should you get customers’ addresses, phone numbers, and emails updated? Are sales goals really just one good merge/purge and demographic append away from extraordinary success?

Join Jack Pritchard, Account Manager at Peachtree Data, for answers to these critical questions — plus with many more tips and real-world examples of increasing connectivity and revenue through clean, updated, and appended data.

After this session, you’ll be able to:

Maximize the effectiveness of your marketing campaigns, whether by direct mail, telemarketing, or email
Understand how clean, updated, and appended data can offer an instant breakthrough with outreach, connectivity, and repeat business
Identify the old data that is holding your company’s growth back and utilize data processing capabilities for a complete database update
Use your customer database (after update and append) to contact customers through multiple channels

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